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A Better Shanghai Airport Wifi Portal for JC Decaux

100 million people went through both Shanghai International Airports in 2015. A frictionless internet connection is a key variable in airport ratings. We were commissioned to redesign the outdated free Wi-Fi onboarding portal.

The project had to make an arbitrage between user efficiency / ease of use and maximization of the advertisement space for sponsors, which finances the free Wi-Fi in the airports

SAMDecaux was provided with two fully responsive versions of the login page to be A/B tested on user samples, to assess how much sponsor space is acceptable while maintaining a seamless experience.
The final version chosen after testing is currently receiving 1 million visits a month.

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